Leadership
Our Board
Ed Brown
Board Chair
Brown brings his expertise to Selfless Love’s strategic brand building, leadership, and strategic fundraising support.
Hatem Dhiab
Finance Chair
Hatem Dhiab is a founding member, managing partner and an investment advisor principal at Gerber Kawasaki, Wealth & Investment Management based out of Santa Monica. He helps oversee day to day operations of the firm as well as serving individual clients. His mission and greatest pleasure come from helping his clients, their families and businesses achieve financial success and peace of mind. Residents of Playa Vista, Dhiab and his wife Tressa enjoy the outdoors and the beach while indulging in their love for wine and travel. His involvement with Selfless Love board arose from the deep belief in the noble mission of the foundation and Ashley’s vision to help more foster kids finds homes and success in life.
Dhiab brings his fiduciary expertise to Selfless Love’s providing financial accountability and oversight.
Stevens Sainte-Rose
Board member
Stevens Sainte-Rose has over two decades of proven experience developing, leading and delivering human resources strategy plans in various multi-billion-dollar, global organizations. Stevens served as Chief Human Research Officer (CHRO) at U.S. Walgreens, as Senior Vice President of HR at Coca-Cola International, served as Chief HR and Transformation Officer at Dawn Foods Global, and most recently as CHRO at Parallel.
Stevens is also Founder and Principal at Chase the Experiences, an executive coaching practice with a focus on creating more successful executive-level transitions and driving better diversity and inclusion.
Stevens brings his expertise to Selfless Love’s human resources and overall business plans and strategies.
Scott Zankl
Board Member
Scott Zankl is the owner of Excell Auto Group, the only luxury and exotic car dealership in Boca Raton, FL and a well-known leader in the industry, selling an average of 40 high-end vehicles per month. Scott’s needs to exceed his customers’ expectations long after the sale is the reason why Excell Auto is constantly growing its relationship with current customers and gaining new ones. Scott and his wife Kristen are proud parents of three beautiful children, Tyler, Trevor, and Alexa. Recognizing the importance of giving back to the community, Scott is honored and humbled to be a Selfless Love Foundation board member.
Zankl brings his expertise to Selfless Love’s relationship building, fundraising and business development.
Shannon McCoy
Event Chair
Shannon McCoy, Yacht Sales and Charter Broker, Shannon has a passion helping clients get out on the water. Whether it’s yacht ownership or charter, Shannon prides herself in providing her clients with excellent customer service using her relationships, connections and strong negotiation skills while keeping the client’s best interest in mind. McCoy started her distinguished career in the marine industry in the 1980s. During her tenure as director of sales and marketing at MarineMax, McCoy helped lead branding and sales expansion in North America and South America with brands such as Hatteras, Ferretti, CRN, Pershing, Bertram and Riva, along with brokerage sales efforts. She also was responsible for several boat shows, events, and marketing efforts for the yacht division. When McCoy is not spending time with her clients in and around the yachting/luxury world, she loves to give back to her community and spending time with her daughter, Alex.
McCoy brings her expertise to Selfless Love’s fundraising, events, and marketing development.
Garry Singer
Board Member
Singer brings his expertise to Selfless Love’s strategic planning and growth initiatives.
Chad Poppell
program chair
After a career in government leadership, Chad Poppell is now a managing director for KPMG’s advisory practice, where he works with government partners at the state and local level. Prior to this role, Chad served as Secretary for the Florida Department of Children and Families for Governor Ron DeSantis. His time as Secretary was focused on enhancing prevention efforts to ensure children and families are empowered to stay together in a healthy home. He is excited to join Selfless Love Foundation and Ashley’s fight for children in need of a safe and happy home. Chad and his wife Shelley reside in Tallahassee, Florida with their two children.
Poppell brings expertise in advocacy and his passion to elevate youth voice in the child welfare system.
Lee Applbaum
marketing chair
Lee Applbaum joins the Board of Selfless Love Foundation with over 25 years of experience building iconic brands and leading global marketing teams across a wide range of consumer goods and services. Applbaum currently serves as CMO at Wheels Up, one of the world’s largest private aviation companies. Prior to Wheels Up, Applbaum served as CMO at Surterra Wellness, one of the nation’s fastest growing wellness lifestyle companies. Before Surterra Wellness, he was Global CMO for Patrón Tequila and Grey Goose Vodka at Bacardi Global Brands Limited overseeing the fully integrated marketing and innovation efforts across more than 165 countries. This followed the successful $5.1B sale of Patrón to Bacardi in 2018 where he also previously held the CMO role. Applbaum has led marketing and sales across a range of household name brands throughout his career including Target Australia, Federated Department Stores and The Coca-Cola Company. He received a BBA from The University of Texas Austin and his MBA from The University of Massachusetts at Amherst.
Applbaum has been recognized as a brand builder and innovative marketer and was honored with the prestigious Adweek Brand Genius award for groundbreaking digital and social media as CMO of Patrón Spirits in 2015 and named Business Insider’s “Most Innovative CMO” in 2017.
