Board of Directors

Ed Brown

Board Chair

Ed Brown is the Co-Founder of Selfless Love Foundation. He previously served as the President and CEO of The Patrón Spirits Company. Under Brown’s leadership, Patrón became the top-selling ultra-premium tequila in the world and the most profitable spirits company in history. He is currently the chairman and CEO of Round 2 Spirits, which launched Weber Ranch Vodka in 2024.

Brown brings his expertise to Selfless Love’s strategic brand building, leadership, and strategic fundraising support.

Lee Applbaum

Marketing Chair

Lee Applbaum shares his expertise in marketing and brand building with the Board of Selfless Love Foundation. For more than 25 years Applbaum has been building iconic brands and leading global marketing teams across a wide range of household name brands. He is currently the President and COO at Round 2 Spirits. Applbaum served as the Global CMO for Patrón Tequila and Grey Goose Vodka at Bacardi Global Brands Limited. He has been named to the Forbes inaugural Entrepreneurial CMO list of 50 chief-marketers, received the Adweek Brand Genius award, and been named Business Insider’s “Most Innovative CMO.”

Applbaum brings expertise in marketing and brand development.

Hatem Dhiab

Finance Chair

Hatem Dhiab is a founding member, managing partner, and investment advisor principal at Gerber Kawasaki, Wealth & Investment Management, based in Santa Monica, CA. His greatest pleasure comes from helping his clients, their families, and businesses achieve financial success and peace of mind. Dhiab and his wife Tressa enjoy the outdoors, the beach, and indulging in their love for wine and travel. His involvement with Selfless Love arose from the deep belief in the foundation’s mission to help more children in foster care find homes and success in life.

Dhiab brings his fiduciary expertise to Selfless Love providing financial accountability and oversight.

Shannon McCoy

Event Chair

Shannon McCoy is a yacht sales and charter broker in Palm Beach County, FL. She prides herself in providing clients with excellent customer service and using her connections and strong negotiation skills. McCoy’s experience leading boat shows, large events, and marketing efforts for the yacht division provides SLF with valuable insight. Although she is a powerhouse in the luxury yachting world, as an adoptee, she has a deep connection to the mission of SLF. McCoy loves to give back to her community and spend time with her daughter, Alex.

McCoy brings her expertise to Selfless Love’s fundraising, events, and marketing development.

Chad Poppell

Program Chair

After a career in government leadership, Chad Poppell is now a managing director for KPMG’s advisory practice, where he works with government partners at the state and local levels. Before this role, Chad served as Secretary for the Florida Department of Children and Families for Governor Ron DeSantis. His time as Secretary focused on enhancing prevention efforts to ensure children and families are empowered to stay together in a healthy home. He is excited to join Selfless Love Foundation and Ashley’s fight for children in need of a safe and happy home. Chad and his wife Shelley reside in Tallahassee, Florida, with their two children.

Poppell brings expertise in advocacy and his passion for elevating youth voice in the child welfare system.

Stevens Sainte-Rose

Board Member

Stevens Sainte-Rose brings his expertise in Human Resources to the Board of Selfless Love Foundation. Over the last 25 years, Sainte-Rose has built a reputation for establishing, aligning, and improving HR operations in the industry from start-ups to global brands. He is certified in executive coaching, helping leaders to effectively navigate change, expand employee engagement, develop talent, and improve diversity and inclusion.

Sainte-Rose shares his expertise in Human Resources.

Keith Shattuck

Board Member

Keith Shattuck serves on the board of All Star Healthcare Solutions. As the former CEO, he helped to grow All Star into one of the largest physician staffing agencies in the country. Shattuck prides himself on being an authentic servant leader and developing genuine relationships. He enjoys spending time with his wife, Lori, and son, Tyler.

Tremblay brings expertise in fundraising and special events.

Garry Singer

Board Member

Garry Singer Esq. is an attorney and entrepreneur from Westchester County, NY. He specializes in litigation and criminal defense. Garry founded DeNovo Legal, a leader in the contract industry, which sold to Epiq Systems in 2011. He holds a BBA and Juris Doctor from Pace University in New York. He and his wife Letty have three terrific children.

Singer brings his expertise to Selfless Love’s strategic planning and growth initiatives.

Mark Tremblay

Board Member

Mark Tremblay brings more than 25 years of experience in interior design, construction management, and marketing to the Board of Selfless Love Foundation. As the president of Marc-Michaels Interior Design, Tremblay is an expert at relationship building, aligning each client’s needs with the designer’s style to create a stunning final product. Tremblay has been recognized in national magazines, including Architectural Digest.

Tremblay brings expertise in fundraising and special events.